Bianchi Bikes designed in Italy using the most advanced materials 130 years in the making with many legends along the way, Coppi-Gimondi-Pantani-Ulriich to name a few with the flair and passion since 1885 using the most advanced technology.

​

The main target of Bianchi is the brand global leadership in the cycling sector, with the immediate draw to the most authentic made in Italy tradition, through:

- Suitable production, developing products with advanced technological content;
- Focused commercial strategies;
- Effective communication, that increase its legendary and global brand visibility.

​

The brand drivers of Bianchi are: innovation, exclusiveness, quality, design and passion.